Business is Showbusiness

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E-Medium

Business is Showbusiness

wie Topmanager sich vor Publikum inszenieren

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Author: Biehl-Missal, Brigitte

Medium identifier: E-Medien

Year: 2007

eBook

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Content

Performance ist alles. Topmanager wollen nicht nur strategische Planer sein, sondern auch gute Selbstdarsteller. Für ihre Auftritte setzen sie Mittel ein, die sonst vor allem im Theater zum Zuge kommen. Durch Beleuchtung, Kulissen und ausgefeilte Rhetorik wollen Banker und Autobosse ihr Publikum bei Hauptversammlungen, Presse- und Analystenkonferenzen in den Bann ziehen. Brigitte Biehl zeigt, welche Inszenierungsstrategien genutzt werden - und wie sie tatsächlich wirken. Denn oft tritt die gewünschte Wirkung gar nicht ein. Von geglückter Manipulation des Publikums kann bei Auftritten von Topmanagern und Vorständen großer Konzerne meist nicht die Rede sein - plump und pannenreich missmanagen viele ihre Rolle auf der Bühne. Woran das liegt, ist in diesem E-Book zu lesen.