Marketing und Marktforschung

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E-Medium

Marketing und Marktforschung

Lehr- und Arbeitsbuch für die Aus- und Weiterbildung

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Author: Schnettler, Josef; Wendt, Gero

Medium identifier: E-Medien

Year: 2006

eBook

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Branch: Onleihe	Location 3:	Subject type:	Shelfmark:	Status: Nur online verfügbar	Reservations: 0	Due date:

Content

Diese Einführung stellt die Kommunikation in den Vordergrund. Damit liefert dieses eBook die Grundlagen für die bereits erschienenen Titel "Kommunikationspolitik" und "Konzeption und Mediaplanung". Das Lehr- und Arbeitsbuch kann in Lehrverstaltungen integriert oder im Selbststudium genutzt werden. Neben kompakter Information mit vielen Beispielen gibt es detailliert ausgearbeitete Fallbeispiele.