Erkennbar besser sein

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E-Medium

Erkennbar besser sein

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Author: Dierks, Christiane

Medium identifier: E-Medien

Year: 2008

eBook

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Content

Das Muster der Krawatte soll Einfluss auf den Gesprächsverlauf haben? Die Farbe der Bluse soll über Präsenz und damit auch über den Erfolg eines Vortrages entscheiden? Sich vorrangig um Inhalte zu kümmern und zu wenig um die "Verpackung" heißt, in einem Verdrängungsmarkt kostbare Wettbewerbsvorteile zu verschenken. Dieses E-Book betrachtet das Thema ganzheitlich. Es räumt auf mit dem Vorurteil, Image sei künstlich und der Versuch mit "schönem Schein" mangelnde Inhalte zu übertünchen. Mit vielen Beispielen aus der Praxis stellt Christiane Dierks auf inspirierende Weise die Facetten der Imagebildung dar.